Websites with SSL certificates are rewarded with a slight ranking boost over non-secure websites. Previously, SSL certificates were not considered a major ranking factor by search engines like Google. However, in recent years, Google has begun giving a ranking boost to websites that use HTTPS, the secure version of HTTP. This simply means that if you want to rank higher in search results, you need to get an SSL certificate. The implementation of SSL (Secure Sockets Layer) certificates has become a standard practice for safeguarding sensitive information and protecting users'...

If you want to resist server errors and keep your visitors from flying back to Google, you need reliable web hosting. Ultimately, you need a hosting that helps your SEO efforts, instead of limiting them. In this blog post, we will explore essential factors for choosing hosting servers that can optimize your website's SEO potential. Choose Best Hosting for SEO Let's take a look at 6 main features of an SEO-friendly web hosting company. 1. Server Location The geographical location of your hosting server can influence your website's loading speed,...

While alt tags are essential, there’s a lot more about image optimization in SEO that every SEO professional must know. Whether you want to attract potential customers or improve your page loading speed, image optimization plays a key role in your overall SEO strategy. Although image optimization does not directly benefit your search engine ranking, it can help you gain a competitive advantage over other sites who don't optimize their images. The best part is, image optimization doesn't have to be a complex task. This is so simple and straightforward....

Do you want to reduce your website's bounce rate? This makes sense. Bounce rates play an important role in terms of SEO. It can tell you a lot about your website optimization, and can be a valuable metric for testing your newly created web pages - If you know what to look for. A high bounce rate can seriously harm your conversion rates. If most of your visitors leave your website without any further clicks or engagement - you're doing something awry. In this article, we'll take a look over...

Whether you're a freelance photographer or a digital freelancer, having an online presence is a super important part of your client acquisition strategy. And this is where SEO comes into play! SEO is the process of optimizing your online presence to rank higher on search engines like Google and Bing. Overall, you want your site to rank at the top of search results for keywords relevant to your products or services. However, having a SEO checklist and implementing it is just the first step. You need to track the results...

WordPress is the most popular CMS (content management system) in the world. It powers over 40% of all websites on the internet. It's completely free. It's easy to adopt. It’s responsive. It’s open-source. And, above all, WordPress is SEO-friendly. However, creating a website is just the beginning of the journey. To ensure that your WordPress website ranks well in search engine results, you need to optimize it for search engines. That way, you can rank higher on search engines and get an ocean of organic traffic. In this article, we’ve...

Speed Optimization is the most important part of a successful SEO strategy. Website loading speed is the time it takes for a website to display its content. It is one of the most critical factors that can determine the success or failure of a website. In today's fast-paced world, people have little patience, and they expect websites to load quickly. If a website takes too long to load, visitors are likely to leave and move on to a competitor's website. In this article, we will discuss how site loading speed...