Before we start with the different types of SEO let’s just recall the meaning of SEO.
What is SEO?
SEO, or Search Engine Optimization, is the process of improving a website so that it shows up when people search for products or services related to your business in search engines like Google or Bing.
When SEO first began, it was simply as simple as putting keywords on your page and you could rank. However, SEO has grown into a very complex subject where now you must consider hundreds of rules to satisfy search engines and maintain user experience at the same time.
SEO is a multistep concept with different types. All SEO types have the same goal: to rank highly in search results.
On this page, we'll go over the different types of SEO and some SEO strategies that you can incorporate into your SEO strategy to take your SEO to the next level.
Different Types of SEO
When planning your SEO campaign, it's critical to understand the various types of SEO your business can adopt — and to select the type of SEO that will yield the best ROI for you.
So, the various SEO types are:
- On Page SEO
- Off Page SEO
- Technical SEO
- Local SEO
- eCommerce SEO
- Content SEO
- Mobile SEO
- Voice Search SEO
- App Store Optimization
- YouTube SEO
All in all, the most important SEO types are On Page SEO, Off Page SEO, Technical SEO and Content SEO.
1. On Page SEO
In simple words, on-page SEO refers to the optimizations you make on your website to improve its search ranking.
The most important on-page SEO optimizations are keyword optimization, image optimizations, headings optimization and website structure.
If you run a small business website and want to get customers searching for various terms on Google, on-page SEO is the first and most important thing you should be doing.
We'll go over each of the steps you need to take to improve your on-page SEO in one of the future posts, but for now, let's study the next type.
2. Off-Page SEO
Off-page SEO is all about branding. While on-page SEO focuses on the website's structure and topic, off-page SEO refers to strategies you can use to promote your website on the Internet. Such are external activities that affect your SEO performance.
Some of the most important off-page SEO optimizations include links building and social media marketing.
Off-page SEO is all about increasing your business exposure and trust, which can lead to much more visitors and sales.
3. Technical SEO
The term "technical SEO" refers to the specific technical factors that influence a website's search engine visibility.
The main goal of technical SEO is to make it easier for Google's bots to properly crawl and index the pages on your website.
Some of the most important technical SEO optimizations include creating XML sitemaps, defining robots.txt, fixing crawling errors, having HTTPS connection, redirection and website speed.
Optimizing the HTML on each page is another important part of technical SEO. Schema markup, for example, informs search engine algorithms about what is on your webpages. This allows crawlers to quickly determine the purpose of your page, its contents, and also helps you increase the clicks to your web pages.
4. Local SEO
Local SEO will help you in attracting more local customers to your business. This SEO strategy assists you in focusing on strategies that will help you reach local customers.
In other words, if you have a local business and you want customers to visit your local store, you must optimize your website for local SEO.
The most important local SEO optimizations include having a GMB profile, adding local business schema and registering your business on business directories such as Yelp, Indiamart and Yahoo small business.
All in all, local SEO is a beneficial tool for any business with a physical location that wants to use the Web to attract more customers from people searching for businesses/services/goods in their area.
5. eCommerce SEO
Ecommerce SEO is focused on helping ecommerce businesses in reaching out to customers more effectively. This SEO strategy allows you to concentrate on generating valuable leads and conversions for your retail business.
Optimizing an ecommerce website for search engines is more difficult than optimizing a blog or a small-scale website. You have far more pages to optimize, and it's very challenging to promote an ecommerce portal organically.
The most important eCommerce SEO strategies include optimizing your homepage and category pages, optimizing your product pages with money-making keywords, adding product schemas or offers schemas, social media marketing, and complying to the on-page SEO, off-page SEO, and technical SEO guidelines.
6. Content SEO
Content SEO is the process of creating SEO-friendly content that will help your web pages to rank higher in search engines like Google and Bing.
The three most important things that you need to consider to create SEO-friendly content : keyword research, copywriting fundamentals, site structure and visual graphics with ALT optimization.
Content SEO is very very important for your SEO performance. Google reads and scans your website's text just like your visitors do. The content you publish plays a significant role in how high Google will rank your website. And we all understand that content is king. As a result, you need to create amazing SEO content, focus on long tail and LSI keywords, and structure your website so that Google bots can understand it. Even though it is a lot of work, it will eventually be worth it.
7. Mobile SEO
The practice of optimizing your website for users on mobile phones and tablets is known as mobile SEO.
According to Google, mobile queries outnumber desktop queries by 27.8 billion. And this fad is expanding very fast.
And that's likely the reason Google is updating their entire algorithm to fixate on mobile search. This is also the logic behind Google's decision to switch to a mobile-first index, which will begin indexing mobile-friendly website versions rather than desktop versions.
Some of the most important mobile SEO strategies include having a mobile friendly website, optimizing the loading speed on mobile devices and having a mobile-friendly navigation.
8. Voice Search SEO
In simple words, Voice search SEO refers to optimizing a website for voice search keywords.
With more than 1 billion voice searches performed each month, it's time to improve your voice search SEO to make sure you’re also reaching those potential customers who’re using voice search to search for something related to your business.
You may be wondering why voice search is expanding at such a rapid rate. One benefit is that it is simpler and faster than typing something in Google.
Voice search is a very simple way to search for a specific store or a restaurant or maybe a saloon while on the go.
9. App Store Optimization (ASO)
App Store Optimization is basically the process of making mobile apps more search engine friendly.
The goal of ASO is to increase organic traffic to your app page in the app store so that searchers can take some action such as installing your app.
If you have an app for your business, you should definitely use ASO strategies to ensure that your app is visible in app stores to people who are looking for it.
App store optimization is quite related to on-page SEO. Although it is not clear which ranking factors are used in app store search algorithms, there still are some search ranking strategies that you can use to improve your app’s visibility.
The most important ASO strategies include optimizing your app's name, title, and description, as well as performing proper keyword research and increasing the number of downloads, ratings, and reviews.
10. YouTube SEO
YouTube SEO is exactly as it sounds. YouTube is one of the most popular search engines in the world, and that ranking for a popular search there is pure gold.
Furthermore, YouTube videos are indexed by search engines such as Google and Bing. Thus you can get an even bigger boost if you can rank one of your videos for a normal Google search.
To rank videos on YouTube and other search engines, you must first understand the YouTube algorithm and ranking factors.
The most useful YouTube SEO strategies include improving video quality, renaming your video file using your target keyword, optimizing your video title and description, categorizing your videos using playlists, optimizing with keywords, custom thumbnails, captions and so on.
Obviously, you shouldn't use keyword stuffing or any other dodgy tactics. Simply pour in the keywords and phrases that you want your videos to rank for.
Final Thoughts
SEO is a super effective digital marketing tool for any type of business.
When you optimize your business for SEO, you will appear more frequently in search engines and receive a good number of qualified potential leads.
To make it easier to operate, the SEO process should be planned through sub-processes or types.
Whatever type of site you're trying to rank, you must employ all available methods if you want to reach the top rankings. And using multiple types of SEO will definitely help you to get there.
