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Most SEO professionals often suggest that long-tail keywords are easier to rank for and convert a lot better. But how exactly does it work?

Long-tail keyword is a very important aspect of any SEO strategy. Long-tail keywords are those that are more specific – and typically longer – as opposed to more commonly used keywords. Long-tail keywords receive fewer search traffic but have a higher conversion value because they are more specific.

In this article,we'll look at the idea of long tail keywords - what are long-tail keywords, how they work, and how to find out the best long-tail keywords to rank your site on SERPs.

What Are Long-tail Keywords

Long tail keywords are the keywords with a low search volume and level of competition. Long tail terms are also typically longer in length (3+ words) than most other keyword types.

Long tail keywords are more specific keyword phrases that visitors are more likely to use when they are close to a point-of-action.

"Digital Marketing Courses Online" is an example of a long-tail keyword because it has more than three words and is longer and more specific.

Importance of Long-tail Keywords

Long tail keywords are essential for several reasons.

First, they are less competitive than shorter, more general keywords. This means that if you are trying to rank for a particular keyword, you are more likely to succeed if you focus on long tail keywords.

Second, long tail keywords have a higher conversion rate than shorter keywords. This is because people using long tail keywords are usually further down the buying funnel and are more likely to convert into paying customers.

The long-tail keyword strategy can be very beneficial if you have a lot of competition in your niche or the seed keywords you want to rank for. It’s much easier to rank for long-tail keywords than for more common keywords.

How Long-tail Keywords Work

Long tail keywords work by targeting specific search terms that are less competitive than shorter keywords.

By doing so, you can drive more targeted high-quality traffic to your website and improve your chances of converting visitors into paying customers.

Find your best long-tail keywords with our 100% free Long-tail keyword research tool.

Long tail keywords are also essential for voice search. With the rise of smart speakers and virtual assistants, more people are using voice search to find what they need online. Because people speak differently than they type, long-tail keywords are more likely to match the user's search query.

Long-tail Keyword Types

There are three main types of long tail keywords:

Product Defining

Product defining keywords usually describe a specific product or service, such as "best organic dog food" or "running shoes under 500".

Customer Defining

Customer defining keywords describe a particular type of customer, such as "men running shoes under 500" or "best gluten-free snacks".

Geo-Targeting

Geo-targeting keywords describe a particular location, such as "best salon in New York" or "Car Wash Center in Los Angeles".

The more specific (and longer) your keywords, the simpler it is to rank for those keywords. Focusing on a group of long-tail keywords can result in a large amount of high-quality potential traffic.

How to Find Best Long-tail Keywords

There are several ways to find long tail keywords.

One of the awesome ways is to make use of our free long-tail keyword research tool. This free tool will provide you with the most tailored keyword suggestions that are most powerful to rank your site.

Another awesome way to find long tail keywords is to use Google's autocomplete feature. Simply start typing a search query into Google, and the autocomplete feature will suggest long tail keywords related to your query.

Furthermore, you can use keyword research tools like Google Keyword Planner, SEMrush, Ahrefs.

Additionally you can also use your website's search data to find long tail keywords. Analyzing the search terms that visitors use on your website's search bar can give you insights into what they are looking for and the specific language they use.

You can also look at your competitor's websites and see what long tail keywords they are targeting. This can give you very proper ideas to implement on your own website.

Best Practices : Long-tail Keyword Research

Here are some best practices for using long tail keywords:

• Use in your website's content, including in your titles, headers, and meta descriptions.
• Use in your website's URLs and file names.
• Focus on quality content that offer solutions to such queries.
• Use in anchor text in terms of internal and external linking.
• Pick keywords that have at least 1000 monthly search volume.

Common Mistakes : Long-tail Keyword Research

Here are some common mistakes to avoid when using long tail keywords:

• Targeting keywords that have very low search volume.
• Keyword stuffing or overusing long tail keywords.
• Not adhering to user intent.
• Focusing too much on long tail and neglecting short-tail keywords.
• Not using LSI keywords.
• Not analyzing competitors' long-tail strategy.
• Ignoring conversion.

Good keyword research is one of the most important aspects of a successful SEO strategy. There are numerous factors to consider, including your competitors' processes and their keywords, search intent, seasonality, and so much more.

FAQs

Q. What is Head Terms Keywords Vs. Long-Tail Keywords?

Head terms are keywords that are broad and have a high search volume. For example, “Digital Marketing Course” is a head term keyword.

Long-tail keywords are the more specific keywords with less search volume and high conversion rate. For example, “Digital Marketing Course With Placement” is a long-tail keyword.

Q. How to Use Long-Tail Keywords?

Finding the right keywords is the very first step in using long-tail keywords, followed by creating high-quality valuable content that offers high-quality solutions. Use the keywords naturally in your headings, subheadings, and all across your content.

Q. How do I know if a long-tail keyword isn’t beneficial?

When doing keyword research, look at the search volume. If it has very low search volume, it may be too specific and not beneficial in order to rank your site.

Q. How many long-tail keywords should I target on my website?

There is no set number of long tail keywords to target. Focus on quality content that is relevant to your target audience and includes long tail keywords where appropriate.

Q. Can I use long-tail keywords in PPC campaigns?

Yes, long tail keywords can be very effective in PPC campaigns since they are less competitive and have a higher conversion rate.

Final Thoughts

So you are now familiar with how to find and use long-tail keywords to your benefit. But keep in mind that the foundation of everything SEO is quality content and quality products or services.

Don't forget to track your rankings and traffic along with creating valuable content and optimizing your pages to include your long-tail keywords.

By focusing on long tail keywords, you can increase your chances of ranking well in search engine results pages and improve your chances of converting visitors into paying customers.